Octubre Digital

In Case of Emergency, Eat This Land Rover Survival Guide

Recognizing the adventurous spirit of its drivers, Land Rover in the United Arab Emirates has implemented a fail-safe for the unforeseen: a survival guide. What’s more, if things get really grim, the book itself can be eaten.

With Y&R Dubai made the short book out of edible ink and paper with a nutritional value close to that of a cheeseburger. Before resorting to a paper meal, though, stranded explorers are instructed to remove the metal spiral the book is bound with, and use it to cook some of the animals the guide has also warned are in the area. Even the cover of the book has a utility, made with a reflective packaging that can be used to signal for help.